Alpha Key Digital · Full Calendar Method scorecardSample data
Sample Aesthetics, May 2026
Plastic surgery and med spa · Client since Apr 6, 2026 · Account manager: Sam Rivera
Booked consultspatients who showed up15On track
Cost per booked consultad spend ÷ booked consults—
Cost per leadad spend ÷ all leads—
Show rateshowed ÷ scheduled71%On track
Return on ad spend$27,000 tracked revenue—
Goals vs. actual
| Goal | Monthly target | This month | Status | Last 1 months |
|---|---|---|---|---|
| Booked consults | 15 | 15 | On track | 15 (target 15) |
| Cost per booked consult | $500 or less | — | — | — |
| Cost per lead | $110 or less | — | — | — |
| Show rate | 65% or more | 71% | On track | 71% |
| Return on ad spend | 4.0x or more | — | — | — |
Where patients came from
Every lead is tied to a tracking number or tagged link, so each consult has a source.
| Channel | Ad spend | Leads | Scheduled | Booked (showed) | Show rate | Cost / lead | Cost / booked | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Existing patients | — | 31 | 14 | 11 | 79% | — | — | $18,400 | — |
| Google Business Profile | — | 12 | 5 | 3 | 60% | — | — | $6,200 | — |
| Organic search | — | 6 | 2 | 1 | 50% | — | — | $2,400 | — |
| Total | — | 49 | 21 | 15 | 71% | — | — | $27,000 | — |
Channels with no ad spend (organic, referral, existing patients) show no cost or ROAS.
Tracked revenue$27,000collected from patients with a tracked source
Return on ad spend—on $0 of ad spend
Return on total investment6.8xad spend plus $4,000 management
Internet-driven revenue20%of $138,000 total practice revenue
Where you are in the method
Week 8 of the engagement. Google and Meta campaigns go live, pointed at the procedures you want. We film patient story videos and turn them into ads with a direct path to your calendar.
- Weeks 1 to 3✓ Diagnose
- Weeks 3 to 6✓ Prescribe
- Months 2 to 4Treat
- Months 4 to 6 and beyondCompound
- Full marketing audit delivered (done)· Apr 14, 2026
- Tracking numbers and tagged links on every channel (done)· Apr 24, 2026
- Booked consult definition agreed (done)· Apr 27, 2026
- Procedure landing pages live (done)· May 8, 2026
- Real-time dashboard live (done)· May 15, 2026
- Existing patient campaign sent (done)· May 12, 2026
- Google Ads live (in progress)
- Meta Ads live (in progress)
- Patient story videos filmed (in progress)
- Review automation running (in progress)
- Search and AI visibility plan in place (in progress)
Reviews
4.7
average rating
- New this month
- +6
- Total reviews
- 212