Alpha Key Digital · Full Calendar Method scorecardSample data
Sample Aesthetics, July 2026
Plastic surgery and med spa · Client since Apr 6, 2026 · Account manager: Sam Rivera
Booked consultspatients who showed up30▲ 15% (improved)On track
Cost per booked consultad spend ÷ booked consults$227▼ 2% (improved)On track
Cost per leadad spend ÷ all leads$59▲ 1% (worse)On track
Show rateshowed ÷ scheduled68%▲ 2% (improved)On track
Return on ad spend$79,300 tracked revenue11.7x▲ 24% (improved)On track
Changes compare with June 2026.
Goals vs. actual
| Goal | Monthly target | This month | Status | Last 3 months |
|---|---|---|---|---|
| Booked consults | 15 | 30 | On track | 71 (target 45) |
| Cost per booked consult | $500 or less | $227 | On track | $180 |
| Cost per lead | $110 or less | $59 | On track | $48 |
| Show rate | 65% or more | 68% | On track | 68% |
| Return on ad spend | 4.0x or more | 11.7x | On track | 12.7x |
Where patients came from
Every lead is tied to a tracking number or tagged link, so each consult has a source.
| Channel | Ad spend | Leads | Scheduled | Booked (showed) | Show rate | Cost / lead | Cost / booked | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Google Ads | $4,200 | 41 | 16 | 11 | 69% | $102 | $382 | $41,500 | 9.9x |
| Meta Ads | $2,600 | 38 | 12 | 7 | 58% | $68 | $371 | $16,200 | 6.2x |
| Existing patients | — | 12 | 6 | 5 | 83% | — | — | $8,100 | — |
| Google Business Profile | — | 16 | 7 | 5 | 71% | — | — | $9,400 | — |
| Organic search | — | 8 | 3 | 2 | 67% | — | — | $4,100 | — |
| Total | $6,800 | 115 | 44 | 30 | 68% | $59 | $227 | $79,300 | 11.7x |
Channels with no ad spend (organic, referral, existing patients) show no cost or ROAS.
Tracked revenue$79,300collected from patients with a tracked source
Return on ad spend11.7xon $6,800 of ad spend
Return on total investment7.3xad spend plus $4,000 management
Internet-driven revenue52%of $152,000 total practice revenue
Where you are in the method
Week 17 of the engagement. Google and Meta campaigns go live, pointed at the procedures you want. We film patient story videos and turn them into ads with a direct path to your calendar.
- Weeks 1 to 3✓ Diagnose
- Weeks 3 to 6✓ Prescribe
- Months 2 to 4Treat
- Months 4 to 6 and beyondCompound
- Full marketing audit delivered (done)· Apr 14, 2026
- Tracking numbers and tagged links on every channel (done)· Apr 24, 2026
- Booked consult definition agreed (done)· Apr 27, 2026
- Procedure landing pages live (done)· May 8, 2026
- Real-time dashboard live (done)· May 15, 2026
- Existing patient campaign sent (done)· May 12, 2026
- Google Ads live (done)· Jun 1, 2026
- Meta Ads live (done)· Jun 9, 2026
- Patient story videos filmed (done)· Jul 22, 2026
- Review automation running (in progress)
- Search and AI visibility plan in place (in progress)
Reviews
4.8
average rating
- New this month
- +11
- Total reviews
- 232
Month by month
| Month | Ad spend | Leads | Booked consults | Show rate | Cost / lead | Cost / booked | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| Jul 2026 | $6,800 | 115 | 30 | 68% | $59 | $227 | $79,300 | 11.7x |
| Jun 2026 | $6,000 | 102 | 26 | 67% | $59 | $231 | $56,600 | 9.4x |
| May 2026 | $0 | 49 | 15 | 71% | — | — | $27,000 | — |