Alpha Key Digital · Full Calendar Method scorecardSample data
Sample Aesthetics, June 2026
Plastic surgery and med spa · Client since Apr 6, 2026 · Account manager: Sam Rivera
Booked consultspatients who showed up26▲ 73% (improved)On track
Cost per booked consultad spend ÷ booked consults$231On track
Cost per leadad spend ÷ all leads$59On track
Show rateshowed ÷ scheduled67%▼ 7% (worse)On track
Return on ad spend$56,600 tracked revenue9.4xOn track
Changes compare with May 2026.
Goals vs. actual
| Goal | Monthly target | This month | Status | Last 2 months |
|---|---|---|---|---|
| Booked consults | 15 | 26 | On track | 41 (target 30) |
| Cost per booked consult | $500 or less | $231 | On track | $146 |
| Cost per lead | $110 or less | $59 | On track | $40 |
| Show rate | 65% or more | 67% | On track | 68% |
| Return on ad spend | 4.0x or more | 9.4x | On track | 13.9x |
Where patients came from
Every lead is tied to a tracking number or tagged link, so each consult has a source.
| Channel | Ad spend | Leads | Scheduled | Booked (showed) | Show rate | Cost / lead | Cost / booked | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Google Ads | $3,800 | 34 | 13 | 8 | 62% | $112 | $475 | $24,000 | 6.3x |
| Existing patients | — | 18 | 8 | 7 | 88% | — | — | $11,300 | — |
| Meta Ads | $2,200 | 29 | 9 | 5 | 56% | $76 | $440 | $9,800 | 4.5x |
| Google Business Profile | — | 14 | 6 | 4 | 67% | — | — | $7,900 | — |
| Organic search | — | 7 | 3 | 2 | 67% | — | — | $3,600 | — |
| Total | $6,000 | 102 | 39 | 26 | 67% | $59 | $231 | $56,600 | 9.4x |
Channels with no ad spend (organic, referral, existing patients) show no cost or ROAS.
Tracked revenue$56,600collected from patients with a tracked source
Return on ad spend9.4xon $6,000 of ad spend
Return on total investment5.7xad spend plus $4,000 management
Internet-driven revenue39%of $145,000 total practice revenue
Where you are in the method
Week 13 of the engagement. Google and Meta campaigns go live, pointed at the procedures you want. We film patient story videos and turn them into ads with a direct path to your calendar.
- Weeks 1 to 3✓ Diagnose
- Weeks 3 to 6✓ Prescribe
- Months 2 to 4Treat
- Months 4 to 6 and beyondCompound
- Full marketing audit delivered (done)· Apr 14, 2026
- Tracking numbers and tagged links on every channel (done)· Apr 24, 2026
- Booked consult definition agreed (done)· Apr 27, 2026
- Procedure landing pages live (done)· May 8, 2026
- Real-time dashboard live (done)· May 15, 2026
- Existing patient campaign sent (done)· May 12, 2026
- Google Ads live (done)· Jun 1, 2026
- Meta Ads live (done)· Jun 9, 2026
- Patient story videos filmed (in progress)
- Review automation running (in progress)
- Search and AI visibility plan in place (in progress)
Reviews
4.7
average rating
- New this month
- +9
- Total reviews
- 221
Month by month
| Month | Ad spend | Leads | Booked consults | Show rate | Cost / lead | Cost / booked | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| Jun 2026 | $6,000 | 102 | 26 | 67% | $59 | $231 | $56,600 | 9.4x |
| May 2026 | $0 | 49 | 15 | 71% | — | — | $27,000 | — |