For plastic surgeons, med spa owners, and dermatologists

A full calendar of the procedures
you actually want to do.

The Full Calendar Method fills aesthetic practice calendars with the patients worth having, and shows you exactly which dollar brought each one in.

Mentor Plastic Surgery377 leads in year one, about $1.5M in surgery

Member, The Aesthetic Society

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See where your top procedure ranks on Google and ChatGPT.

20 minutes, no pitch.See client results

Next week

Gaps and Groupon Botox

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Trusted by aesthetic practices across Northeast Ohio.

Years in aesthetic medicine marketing10+
Google rating5.0 from 23 reviews

See it

What a full calendar actually looks like.

The problem

Sound familiar?

  • Your calendar has gaps, and what fills them is discounted facials and Groupon Botox, not the facelifts and body work you want to be known for.
  • You get marketing reports. You couldn't say what's bringing in consults if your life depended on it.
  • Patients search Google, ask ChatGPT, and read Reddit before they call. If your results aren't there, someone else's are.

Here's what changes
in the first six months.

  • You'll know what every dollar is doing within 30 days.Tracking numbers and tagged links on every channel. One dashboard with two numbers you care about: cost per lead and cost per booked consult, by channel.
  • Everything points at the procedures you want more of.Dedicated pages and campaigns for your two or three best procedures. And before we spend on ads, we go after the revenue sitting in your existing patient base. For a practice doing $1.5M a year, that's typically $200K to $300K from people who already trust you.
  • You become the obvious choice in your market.Google Business Profile done right, reviews that come in automatically, and a plan to show up when someone types "best [procedure] near me" or asks ChatGPT the same thing.
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Results

Real practices. Real calendars.

Plastic surgeons, med spas, and regulated healthcare clinics. Every number here is tracked, not estimated.

Plastic surgery

377

leads in year one, from zero

Mentor Plastic Surgery, Dr. Paul Vanek

Zero leads when he came to us. His previous agency had gone out of business without a word. 377 leads in year one. At an $8,000 average procedure and a 50% close rate, that's about $1.5M of surgery from one year of marketing. Internet-driven revenue went from 5% of the practice to 70%. Eight years later he's still a client and the number one plastic surgeon in Lake County.

Med spa

$10,700

of untracked revenue made visible in one month

JLUXE Aesthetic Wellness, nine months in

Half their revenue had no source attached. In one month we made $10,700 of it visible, from channels they assumed weren't working. Their Juvederm Day sold 24 gift cards against 8 the year before. Today they're hiring a second injector because the schedule can't absorb the demand.

GLP-1 clinic

$45

cost per patient, against a $200 benchmark

National weight loss clinic

$45 cost per patient in a GLP-1 campaign, against a $200 industry benchmark, in a regulated category where most agencies get their ad accounts shut down.

[Specialty]

[metric]

[metric label]

[Client name, practice]

[Client testimonial]

Who it's for

Is this for you?

Built for aesthetic practices that want more of the right patients, not just more patients. If you're shopping for the cheapest Google Ads management, we're not it.

Growing practices

  • Are you doing $1M to $3M and stuck there?
  • Is your front desk fielding price shoppers all week?
  • Have you tried two or three agencies and can't say what any of them did?
  • Would one more surgeon-level procedure a week change your year?

Established practices

  • Is your schedule full but with the wrong mix?
  • Are you the best in your market and still losing consults to someone louder online?
  • Do you have great results and no system for turning them into marketing?
  • Are you thinking about adding a provider, a location, or an exit?

What we do

Three things we do that nobody else does.

Most agencies run ads and send reports. We build a system around your actual patient outcomes, measure everything back to the booked consult, and only earn the variable part when a patient shows up.

Attribution first.

Before a dollar goes to ads, every channel gets a tracking number and a tagged link. When a consult books, you know what brought them in. This is the first thing we build and the reason we can tie our fee to results.

Your results are the ads.

We film real patients telling their story, with HIPAA consent built into the process from day one. Those videos become your ads, your social content, and your website proof. Your best marketing is already walking out of your practice every day. We put it to work.

Paid when patients show up.

A base fee covers the system. On top of that, part of our fee is paid per booked consult, defined as a patient who actually shows up. If we don't book, we don't earn it.

The method

How the first six months run.

Four phases. Each one builds on the last.

  1. Weeks 1 to 3

    Diagnose

    Full audit of your website, Google profile, ads, CRM, and current marketing. We fix what's actively costing you patients and install tracking on every channel so everything from here is measurable.

  2. Weeks 3 to 6

    Prescribe

    Dedicated pages for your target procedures, your real-time dashboard, and a campaign to your existing patient base. This is the quick win that funds the rest.

  3. Months 2 to 4

    Treat

    Google and Meta campaigns go live, pointed at the procedures you want. We film patient story videos and turn them into ads with a direct path to your calendar.

  4. Months 4 to 6 and beyond

    Compound

    We cut what isn't working, scale what is, automate your reviews, and build the search and AI visibility that makes you the practice that gets recommended.

Your scorecard

Every dollar, every consult,
every month.

Every client gets a private scorecard, updated monthly. It's the same numbers we look at, measured against the targets we set together in week one.

  • Cost per booked consult, by channelGoogle, Meta, your Google profile, existing patients. Every lead has a source.
  • Goals vs. actualThe targets we agreed on, this month's number, and whether you're on track.
  • Where you are in the six monthsWhich phase you're in and what's been done, with dates.
  • What moved, and what's nextPlain notes on what changed this month and what we're doing about it.
Open the sample scorecard(opens in a new tab)

Sample practice with demo data. Your scorecard uses your real numbers and a private link.

Private scorecard link
Sample scorecard for a demo practice: booked consults, cost per booked consult, cost per lead, show rate, and return on ad spend, with goals vs. actual and monthly trend charts
Sample data

Your strategist

Who you'll work with.

Alex Zinni, founder of Alpha Key Digital

Alex Zinni

Founder of Alpha Key Digital. Ten years building patient acquisition systems for plastic surgeons and med spas in Northeast Ohio. Member of The Aesthetic Society.

  • 10+ years
  • Aesthetic Society member
  • 8-year client relationships

Day to day, your practice is run by a dedicated account manager. Alex sets the strategy.

Clients

The practices behind the numbers.

  • Plastic surgery

    Mentor Plastic Surgery

    Mentor, OH

    377

    leads in year one

  • Med spa

    JLUXE Aesthetic Wellness

    [city], OH

    $10,700

    revenue made visible in one month

  • GLP-1 clinic

    National Weight Loss Clinic

    National

    $45

    cost per patient vs $200 benchmark

  • [Specialty]

    [Practice name]

    [City], OH

    [metric]

    [metric label]

Client outcome

From zero leadsto 377 in year oneand 8 years later, still here.

Year-one leads
377
Internet revenue share
5% to 70%
Avg procedure
$8,000
“I've used various companies to optimize my website and up my game on social media but none have been better than Alex Zinni. Alpha Key Digital is fantastic. They have the infrastructure we need. They are very responsive to my needs and they come with a lot of interesting subject matter items that they bring to me and say let's do this together. Very collaborative, very creative, they execute.”
Dr. Paul Vanek, Mentor Plastic Surgery

Next step

Start with a
20-minute call.

Every practice is different, so we cover cost on the call, after we've seen your market. Here's how the work starts.

How working together starts

  1. Two-week diagnostic

    Full audit, gaps, competitive snapshot, and a 90-day plan for your top three procedures.

  2. Pick how much of your calendar to fill

    One procedure to test the system, three where most practices belong, or five and up with full calendar management.

  3. Measured to the booked consult

    A booked consult means the patient showed up, not a form fill. We agree on that definition in week one and track it together.

Ad spend is separate and goes straight to Google and Meta in accounts you own.

What happens on the call

We'll search your top procedure in your city, live.

On Google and in ChatGPT. You'll see who comes up. Then we'll show you the dashboard and one patient story video. Twenty minutes. You'll know whether this is for you.

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FAQ

Your questions answered.

Attribution is the first thing we build, so you'll see what's working by day 30. And part of our fee only gets paid when a patient shows up for a consult. Most agencies can't offer that because they can't track it.

A patient who booked and showed up. Not a form fill, not a missed call. We agree on the definition in week one and review it together each quarter.

Weeks 1 to 6 build the system. Months 2 to 4 generate real data. Months 4 to 6 are where the cost per patient drops and the compounding starts. Practices that leave at month three never see the part they paid for.

No. Ad spend is separate and goes straight to Google and Meta in accounts you own. We manage them. If we ever part ways, you keep every account, every landing page, and all your data.

You walk away with a full audit, a competitive snapshot, and a 90-day plan for your top three procedures. If you start within 14 days, the diagnostic fee comes off your first month.

Yes. Consent workflows are built into your EHR or CRM and your staff is trained on them in phase one. Nothing gets filmed without signed consent, and we never store protected health information.

Questions?

Reach out anytime

If you'd rather talk before booking, send us an email.

Alex and the Alpha Key Digital teaminfo@alphakeydigital.com
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