Botox and injectables marketing for med spas
A lot of med spa marketing sells Botox on discount. The Full Calendar Method fills injector schedules with patients who come back, and shows you which channel brought each one in.
The problem
Discount Botox fills the chair for a day. It also teaches patients to wait for the next deal and pulls in people who shop on price. Injectables are a repeat business, so the patient worth paying for is the one who comes back every few months.
Ad rules
Botox and other neurotoxins are prescription drugs, and Google and Meta both restrict how prescription treatments can be advertised. Ads that ignore those rules get disapproved, and repeat problems can get an account shut down. We write ads and pages to stay inside them.
We've done it in a stricter category than this one: a GLP-1 weight loss campaign at $45 cost per patient, against a $200 industry benchmark, where most agencies get their ad accounts shut down.
Attribution
When JLUXE Aesthetic Wellness came to us, half their revenue had no source attached. In one month we made $10,700 of it visible, from channels they assumed weren't working. Nine months in, they're hiring a second injector because the schedule can't absorb the demand.
That starts with a tracking number and a tagged link on every channel, so you can see which posts, ads, and searches turn into appointments.
Results
Every number here is tracked, not estimated.
$10,700
of untracked revenue made visible in one month
Half their revenue had no source attached. In one month we made $10,700 of it visible, from channels they assumed weren't working. Their Juvederm Day sold 24 gift cards against 8 the year before. Today they're hiring a second injector because the schedule can't absorb the demand.
$45
cost per patient, against a $200 benchmark
$45 cost per patient in a GLP-1 campaign, against a $200 industry benchmark, in a regulated category where most agencies get their ad accounts shut down.
Next step
Every practice is different, so we cover cost on the call, after we've seen your market. Here's how the work starts.
Full audit, gaps, competitive snapshot, and a 90-day plan for your top three procedures.
One procedure to test the system, three where most practices belong, or five and up with full calendar management.
A booked consult means the patient showed up, not a form fill. We agree on that definition in week one and track it together.
Ad spend is separate and goes straight to Google and Meta in accounts you own.
What happens on the call
We'll search your top procedure in your city, live.
On Google and in ChatGPT. You'll see who comes up. Then we'll show you the dashboard and one patient story video. Twenty minutes. You'll know whether this is for you.
Book a Free Market CheckFAQ
We market Botox without discounting by selling the injector and the result instead of the unit price. That means pages and ads about your providers, campaigns to existing patients who are due to come back, and dated events like JLUXE's Juvederm Day, which sold 24 gift cards against 8 the year before.
A med spa can run Google Ads for neurotoxin treatments, but Google restricts ads for prescription drugs, so the ad wording and landing page have to follow that policy. We set campaigns up to get approved and stay running.
It depends on how many procedures you want us to fill and how competitive your market is, so we size it on a 20-minute call and set the plan during the two-week diagnostic. Ad spend is separate and goes straight to Google and Meta in accounts you own. Part of our fee is only paid when a patient shows up for a consult.
No. Alpha Key Digital works with plastic surgeons, med spas, and dermatologists. Many med spa services, like injectables, laser, and skin treatments, use the same system: tracking first, then campaigns pointed at the treatments you want more of.
A booked consult is a patient who booked and showed up. Not a form fill, not a missed call. We agree on the definition in week one and review it together each quarter, and the per-consult part of our fee only applies to consults that meet it.
The Market Check is a free 20-minute call with no pitch. We search Botox in your city live, on Google and in ChatGPT, so you can see who comes up. Then we show you a real client dashboard and one patient story video, and you decide whether this is for you.
Keep reading
The Full Calendar Method page covers the full system and every client result. These pages go deeper on one procedure or one market.