Breast augmentation marketing for plastic surgeons
Breast augmentation patients compare surgeons on results, on trust, and on price. The Full Calendar Method builds campaigns that win on the first two, so your front desk spends less time on the third, and tracks every booked consult back to its source.
The problem
When an ad leads with a price, it attracts people who call five practices and pick the cheapest. Those calls eat your front desk's week, and many of them never book. The fix is not a lower price. It's marketing that brings in patients who chose you for a reason.
Where patients look
Patients move between search, social, and forums before they reach out. You need to be in all three, saying the same thing.
How we're paid
A form fill is not a patient. We count a booked consult only when the patient shows up, and that's what the per-consult part of our fee is tied to. Every channel gets its own tracking number and tagged link, so you see which one brings in surgery, not just leads.
At Mentor Plastic Surgery, internet-driven revenue went from 5% to 70% of the practice once the system was in place.
Results
Every number here is tracked, not estimated.
377
leads in year one, from zero
Zero leads when he came to us. His previous agency had gone out of business without a word. 377 leads in year one. At an $8,000 average procedure and a 50% close rate, that's about $1.5M of surgery from one year of marketing. Internet-driven revenue went from 5% of the practice to 70%. Eight years later he's still a client and the number one plastic surgeon in Lake County.
$45
cost per patient, against a $200 benchmark
$45 cost per patient in a GLP-1 campaign, against a $200 industry benchmark, in a regulated category where most agencies get their ad accounts shut down.
Next step
Every practice is different, so we cover cost on the call, after we've seen your market. Here's how the work starts.
Full audit, gaps, competitive snapshot, and a 90-day plan for your top three procedures.
One procedure to test the system, three where most practices belong, or five and up with full calendar management.
A booked consult means the patient showed up, not a form fill. We agree on that definition in week one and track it together.
Ad spend is separate and goes straight to Google and Meta in accounts you own.
What happens on the call
We'll search your top procedure in your city, live.
On Google and in ChatGPT. You'll see who comes up. Then we'll show you the dashboard and one patient story video. Twenty minutes. You'll know whether this is for you.
Book a Free Market CheckFAQ
Breast augmentation patients often compare several surgeons and ask about price early, so the marketing has to win on results and trust before price comes up. That means dedicated pages, real patient stories, and ads that don't lead with a number.
We usually don't lead ads with a breast augmentation price, because price-first ads attract callers who are shopping on price alone. Whether to publish a range on your page is your call, and during the diagnostic we'll show you what other practices in your market do.
Breast augmentation ads can run on Meta within its advertising policies for cosmetic procedures and personal health. Those rules shape which images and wording an ad can use, and we build to them so your ad account stays in good standing.
A booked consult is a patient who booked and showed up. Not a form fill, not a missed call. We agree on the definition in week one and review it together each quarter, and the per-consult part of our fee only applies to consults that meet it.
Plans run on six or twelve-month terms. Weeks 1 to 6 build the system, months 2 to 4 generate real data, and months 4 to 6 are where cost per patient drops.
The Market Check is a free 20-minute call with no pitch. We search breast augmentation in your city live, on Google and in ChatGPT, so you can see who comes up. Then we show you a real client dashboard and one patient story video, and you decide whether this is for you.
Keep reading
The Full Calendar Method page covers the full system and every client result. These pages go deeper on one procedure or one market.