Facelift marketing for plastic surgeons
Facelift patients research for months before they call. The Full Calendar Method puts your results in front of them while they decide, then tracks every booked consult back to the ad, search, or referral that brought it in.
The facelift patient
Facelift patients are rarely impulse buyers. Most spend weeks or months reading, comparing surgeons, and looking at results before they book a consult. By the time they call, they have a short list. The job of your marketing is to get you on it and keep you there.
What we build
Everything points at one procedure, so nothing competes with it for the patient's attention.
Why tracking matters here
Mentor Plastic Surgery's average procedure is $8,000. When one consult can be worth that much, you can't afford to guess which channel brought it in. Every channel gets a tracking number and a tagged link before a dollar goes to ads, so within 30 days you see cost per lead and cost per booked consult by channel.
Part of our fee is paid per booked consult, and a booked consult means the patient showed up. If we don't book, we don't earn it.
Results
A plastic surgery practice in Ohio. Tracked, not estimated.
377
leads in year one, from zero
Zero leads when he came to us. His previous agency had gone out of business without a word. 377 leads in year one. At an $8,000 average procedure and a 50% close rate, that's about $1.5M of surgery from one year of marketing. Internet-driven revenue went from 5% of the practice to 70%. Eight years later he's still a client and the number one plastic surgeon in Lake County.
“I've used various companies to optimize my website and up my game on social media but none have been better than Alex Zinni. Alpha Key Digital is fantastic. They have the infrastructure we need. They are very responsive to my needs and they come with a lot of interesting subject matter items that they bring to me and say let's do this together. Very collaborative, very creative, they execute.”
Next step
Every practice is different, so we cover cost on the call, after we've seen your market. Here's how the work starts.
Full audit, gaps, competitive snapshot, and a 90-day plan for your top three procedures.
One procedure to test the system, three where most practices belong, or five and up with full calendar management.
A booked consult means the patient showed up, not a form fill. We agree on that definition in week one and track it together.
Ad spend is separate and goes straight to Google and Meta in accounts you own.
What happens on the call
We'll search your top procedure in your city, live.
On Google and in ChatGPT. You'll see who comes up. Then we'll show you the dashboard and one patient story video. Twenty minutes. You'll know whether this is for you.
Book a Free Market CheckFAQ
The right facelift marketing budget depends on your market and how many facelift consults you can take each month, so we set it during the two-week diagnostic, not before. Ad spend is separate and goes straight to Google and Meta in accounts you own, and we walk through our fees on the call.
Facelift campaigns go live in months 2 to 4 of the method, after tracking and your facelift page are in place. Because facelift patients take time to decide, months 4 to 6 are where cost per patient drops and the results start to compound. That's why we ask for six months.
We use your facelift results where the ad platform allows it and only when the patient has signed consent. Patient story videos often do more work than photos, because they answer a cautious patient's questions in a voice they trust.
Yes. Alpha Key Digital is based in Northeast Ohio and works with aesthetic practices in Ohio and beyond. The method works anywhere patients search for a surgeon before they call.
A booked consult is a patient who booked and showed up. Not a form fill, not a missed call. We agree on the definition in week one and review it together each quarter, and the per-consult part of our fee only applies to consults that meet it.
The Market Check is a free 20-minute call with no pitch. We search facelift in your city live, on Google and in ChatGPT, so you can see who comes up. Then we show you a real client dashboard and one patient story video, and you decide whether this is for you.
Keep reading
The Full Calendar Method page covers the full system and every client result. These pages go deeper on one procedure or one market.