For aesthetic practices in Mentor and Lake County
Mentor is home to one of our longest client relationships. Mentor Plastic Surgery came to us with zero leads and had 377 in year one. Eight years later Dr. Paul Vanek is still a client and the number one plastic surgeon in Lake County.
The Mentor case
Dr. Vanek's previous agency had gone out of business without a word, and the practice had no leads coming in. We started where we always start: tracking on every channel, so every result after that could be measured.
In year one the practice had 377 leads. At a $8,000 average procedure and a 50% close rate, that's about $1.5M of surgery from one year of marketing. Internet-driven revenue went from 5% of the practice to 70%.
The Lake County market
Lake County is a smaller market than Cleveland, running east along Lake Erie through Mentor, Willoughby, Painesville, and Concord Township. Patients here can choose a local surgeon or drive into Cleveland, and the practice that looks strongest close to home has the advantage.
Honest about it
We already work with Mentor Plastic Surgery. If you're another plastic surgery practice in Lake County, we'll tell you on the call whether we can take you on, before you spend anything.
If you run a med spa or a dermatology practice in the area, the same system applies to injectables, laser, and skin treatments.
The Mentor result
Mentor Plastic Surgery, Mentor, OH. Tracked, not estimated.
377
leads in year one, from zero
Zero leads when he came to us. His previous agency had gone out of business without a word. 377 leads in year one. At an $8,000 average procedure and a 50% close rate, that's about $1.5M of surgery from one year of marketing. Internet-driven revenue went from 5% of the practice to 70%. Eight years later he's still a client and the number one plastic surgeon in Lake County.
“I've used various companies to optimize my website and up my game on social media but none have been better than Alex Zinni. Alpha Key Digital is fantastic. They have the infrastructure we need. They are very responsive to my needs and they come with a lot of interesting subject matter items that they bring to me and say let's do this together. Very collaborative, very creative, they execute.”
Next step
Every practice is different, so we cover cost on the call, after we've seen your market. Here's how the work starts.
Full audit, gaps, competitive snapshot, and a 90-day plan for your top three procedures.
One procedure to test the system, three where most practices belong, or five and up with full calendar management.
A booked consult means the patient showed up, not a form fill. We agree on that definition in week one and track it together.
Ad spend is separate and goes straight to Google and Meta in accounts you own.
What happens on the call
We'll search your top procedure in your city, live.
On Google and in ChatGPT. You'll see who comes up. Then we'll show you the dashboard and one patient story video. Twenty minutes. You'll know whether this is for you.
Book a Free Market CheckFAQ
Yes. Mentor Plastic Surgery, Dr. Paul Vanek's practice in Mentor, OH, has been an Alpha Key Digital client for eight years. In year one it went from zero leads to 377.
Whether we can take on another Lake County plastic surgery practice is something we'll answer on the call, before you spend anything. We already work with Mentor Plastic Surgery and we're upfront about any conflict.
We work with aesthetic practices across Lake County, including Mentor, Willoughby, Painesville, and Concord Township, and target nearby areas like Geauga County when your patients come from there.
Yes. Alpha Key Digital works with med spas and dermatologists as well as plastic surgeons, using the same system: tracking first, then campaigns pointed at the treatments you want more of.
A booked consult is a patient who booked and showed up. Not a form fill, not a missed call. We agree on the definition in week one and review it together each quarter, and the per-consult part of our fee only applies to consults that meet it.
The Market Check is a free 20-minute call with no pitch. We search your top procedure in Mentor live, on Google and in ChatGPT, so you can see who comes up. Then we show you a real client dashboard and one patient story video, and you decide whether this is for you.
Keep reading
The Full Calendar Method page covers the full system and every client result. These pages go deeper on one procedure or one market.