For plastic surgeons in New York City
In Manhattan, a patient can find board-certified surgeons on nearly every block. Being good is the starting line. The Full Calendar Method helps New York practices become the one patients remember, and shows you which dollar brought each consult in.
The New York market
Many of the country's best-known plastic surgeons practice on the Upper East Side, and patients know it. In a market like that, credentials don't separate you. Every practice on Park Avenue has them. What separates you is whether a patient can see your specific results, hear from someone like them, and understand your approach before they book.
Search ads in Manhattan are some of the most expensive in the country, so a practice that spends without tracking burns money fast. That's why tracking comes before any ad spend in our method: you see cost per booked consult by channel before you scale anything.
Where your patients come from
Your patients don't all live in Manhattan. They come in from Brooklyn and Queens, Long Island, Westchester, northern New Jersey, and Connecticut, and each of those groups searches differently and travels differently. A patient on the subway thinks about which line gets them to you. A patient driving in from New Jersey thinks about the bridge or tunnel.
Honest about it
Our clients are in Ohio, and we don't have a New York case study to show you. We won't pretend otherwise. What carries over is the system: tracking on every channel first, dedicated pages for your top procedures, patient story video, then campaigns measured to the booked consult.
On the call we search your top procedure in your part of New York, live, on Google and in ChatGPT, and you can judge for yourself whether the gaps we find are worth fixing.
The method, proven in Ohio
Mentor Plastic Surgery, Ohio. Tracked, not estimated.
377
leads in year one, from zero
Zero leads when he came to us. His previous agency had gone out of business without a word. 377 leads in year one. At an $8,000 average procedure and a 50% close rate, that's about $1.5M of surgery from one year of marketing. Internet-driven revenue went from 5% of the practice to 70%. Eight years later he's still a client and the number one plastic surgeon in Lake County.
“I've used various companies to optimize my website and up my game on social media but none have been better than Alex Zinni. Alpha Key Digital is fantastic. They have the infrastructure we need. They are very responsive to my needs and they come with a lot of interesting subject matter items that they bring to me and say let's do this together. Very collaborative, very creative, they execute.”
Next step
Every practice is different, so we cover cost on the call, after we've seen your market. Here's how the work starts.
Full audit, gaps, competitive snapshot, and a 90-day plan for your top three procedures.
One procedure to test the system, three where most practices belong, or five and up with full calendar management.
A booked consult means the patient showed up, not a form fill. We agree on that definition in week one and track it together.
Ad spend is separate and goes straight to Google and Meta in accounts you own.
What happens on the call
We'll search your top procedure in your city, live.
On Google and in ChatGPT. You'll see who comes up. Then we'll show you the dashboard and one patient story video. Twenty minutes. You'll know whether this is for you.
Book a Free Market CheckFAQ
Alpha Key Digital does not have plastic surgery clients in New York today. Our clients are in Ohio, including Mentor Plastic Surgery, which went from zero leads to 377 in year one. On the call we'll show you that dashboard and how the same system would apply in New York.
A Manhattan plastic surgeon stands out by being specific: a clear approach to a few procedures, results patients can relate to, and patient stories in their own words. Credentials are expected in New York, so they rarely decide who gets the consult on their own.
Usually not at first. We start with the neighborhoods and suburbs that already send you patients, measure cost per booked consult there, and expand only where the numbers hold up.
Cost depends on how many procedures you want us to fill and how competitive your part of New York is, so we size it on a 20-minute call and set the plan during the two-week diagnostic. Ad spend is separate and goes straight to Google and Meta in accounts you own. Part of our fee is only paid when a patient shows up for a consult.
A booked consult is a patient who booked and showed up. Not a form fill, not a missed call. We agree on the definition in week one and review it together each quarter, and the per-consult part of our fee only applies to consults that meet it.
The Market Check is a free 20-minute call with no pitch. We search your top procedure in New York live, on Google and in ChatGPT, so you can see who comes up. Then we show you a real client dashboard and one patient story video, and you decide whether this is for you.
Keep reading
The Full Calendar Method page covers the full system and every client result. These pages go deeper on one procedure or one market.