Free tool
Marketing budget calculator
for aesthetic practices.
Set your revenue target, choose how hard you want to grow, and split the budget across channels. Then see how many booked consults it takes to pay for itself.
Revenue target and marketing investment
What you want to bill this year, and how hard you want to grow.
Annual marketing budget
$240,000
8% of $3,000,000
Monthly marketing budget
$20,000
Your average investment per month
Split the budget
How much goes to online marketing, your existing patients, and offline.
- Online marketing%
$168,000 / year
$14,000 a month
Ads, search, video, and the team that runs them
- Existing patients%
$36,000 / year
$3,000 a month
Campaigns to past patients for the procedures you want more of
- Offline marketing%
$36,000 / year
$3,000 a month
Relationships, events, and print
On target. Your split adds up to 100%.
Online marketing: $168,000 a year
Divide your online budget across channels. Ad spend goes straight to Google and Meta.
- Agency and managementIn the methodStrategy, creative, tracking%Per month: $3,500Year: $42,000
- Google Search AdsIn the methodHigh-intent procedure searches%Per month: $4,200Year: $50,400
- Meta and Instagram AdsIn the methodPatient stories, retargeting%Per month: $2,800Year: $33,600
- YouTube and displayAwareness for big-ticket procedures%Per month: $700Year: $8,400
- SEO and AI visibilityIn the methodProcedure pages, reviews, ChatGPT%Per month: $1,400Year: $16,800
- Patient story videoIn the methodFilming with HIPAA consent%Per month: $1,400Year: $16,800
On target. Your online split adds up to 100%.
Offline marketing: $36,000 a year
Planned by quarter, since events and referral outreach run on a calendar.
- Physician referral relationshipsLunches, outreach, co-marketing%Per quarter: $3,600Year: $14,400
- Seminars and community eventsInfo nights, open houses%Per quarter: $3,150Year: $12,600
- Print and local mediaMagazines, mailers, sponsorships%Per quarter: $2,250Year: $9,000
On target. Your offline split adds up to 100%.
What it takes to pay for itself
Enter your own numbers. This is the math we track on every client scorecard.
A booked consult means the patient showed up. Each one is worth about $4,000 in expected revenue at these numbers.
To cover $20,000 a month
5
booked consults a month
That’s 3 procedures a month just to break even on marketing. Everything past that is growth. If you can’t see your booked consults by channel today, you can’t tell which part of this budget is doing the work.
How we'd put this budget to work
Pick how many procedures you want to grow. This is the scope we'd build around them.
What we’d build: three procedures
- Google and Meta campaigns for each procedure
- Tracking and your real-time dashboard
- Existing-patient campaigns
- Remote patient story videos
- SEO and review automation
- A monthly scorecard
Ad spend is separate and goes straight to Google and Meta, in accounts you own. Part of our fee is only paid when a patient shows up for a consult.
Your plastic surgeon plan for the year
- Total marketing budget
- $240,000
- Online marketing
- $168,000
- Existing patients
- $36,000
- Offline marketing
- $36,000
Email me this plan
Get your numbers, your channel split, and the scope above in your inbox. We'll use them to make your Market Check about your practice.
Want a second set of eyes
on your numbers?
On a 20-minute Market Check we search your top procedure live, on Google and in ChatGPT, and show you where this budget would go furthest.
20 minutes, no pitch.